Spot through printed materials, posters and ad hoc commercial spaces, the plan also aims to enlargement of the supplier base and strengthening of distribution and visibility of some of the leading products " made in Campania. Continue, therefore, planning agreements between the region and the large retail chains. After Coop Italy, the Group becomes partner of the Campania Multicedi for the promotion of local products. "The goal is to expand distribution channels of the excellent regional food - said the Regional Minister Gianfranco Nappi in class - the understanding with Coop, has led to the successful promotion of apple annurca. Now subscribe to this agreement with the supermarkets Deco. We intend to continue on this path. "Throughout the month of March, the region will support a joint advertising campaign to attract the attention of consumers. Present at the signing of Umberto Bellini, head of brand products Deco.
" We set up a line of branded products purely of Campania - says - consumers are very careful and bells tied to tradition, we are confident of success. I believe that this agreement is a boost to the production of quality products and a form of defense against international chains that link the specificity. "Central will be the communication campaign to raise awareness of time and manner of sale of products. The marketing plan is designed to ensure that each province has its own specificity separately for each product.
The campaign for the wine sector will be called Vinum Felix. "Often, when I'm done spending, are horrified to read the origin of products in supermarkets and I am convinced that through these agreements can be valuable to start trade links between producers and distributors in a logic chain short to have a decisive impact on the local economy "gloss Ugo Leone, president of the Park of Vesuvius. Article by Emmanuel De Lucia, taken from The money in the February 26, 2010.
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